Social Media Analytics
Love it or hate it… social media plays a huge role in today’s marketing. If I’m looking for information about a company, Facebook is one of the first places I turn. You can find a brief overview of the company, photos of their work, contact information, and read reviews from others. With so much on one page, it is so important for your brand to be active on your social channels.
If you are just beginning a social media presence, or feel like you don’t quite have the hang of it yet, look to your Facebook Analytics for guidance! Don’t know what your Insights can offer you? Read below for a brief breakdown on some things you can learn from your Facebook Analytics.
As soon as you click the ‘Insights’ tab while on your Facebook page, it brings you to an overview section. Here you can see your Page Summary, Your 5 Most Recent Posts, and Pages to Watch. This is the perfect quick-look spot to see how your page is performing. It measures page likes, views, engagements, reach, recommendations, etc. I use this as motivation to keep pushing towards positive change each week. It lets you know if you are keeping up with your efforts, kind of like a friendly reminder to get posting!
The ‘posts’ tab is one of my favorite places to hang out while planning social media for the week. This shows the peak and lowest times of the day, for each day of the week, that your fans are online. This gives you guidance on when to post, and when you have the best chance of receiving higher views and engagement on your posts.
To learn about your audience, go to the ‘people’ tab on the left hand side. You can view demographic information on who follows you such as gender, age, and city. This is important to view so you can make sure you are connecting with your target market. For example, if your ideal buyer/client is women from ages 30-40, here is where you can get a feel for how your current efforts are performing. You can determine if you need to be more proactive in reaching that audience, or if you are meeting your goals and can continue what you are doing.
There is so much more you can learn by diving into your analytics. Take some time to look around and get a feel for all of the information available. Implement these tools while planning your social media to make the best of your online marketing experience.